Veganuary 2021 attracts record numbers with boost to confectionery sales predicted

With worldwide stars together with Ricky Gervais, Paul McCartney, and Chrissie Hynde pledging their assist by calling on shoppers everywhere in the world to assist battle local weather chaos and forestall future pandemics by altering their weight-reduction plan, the organisation says: ‘this new 12 months, greater than another, is the time for constructive change’.

Greater than 400,000 folks from 192 international locations took half in Veganuary in 2021 and this 12 months the charity has expanded its efforts by launching programmes in two new international locations, Brazil and Argentina, and its first French language pledge – constructing on the campaigns already established within the UK, US, Germany and Chile.

The aim this 12 months is a worldwide whole of 500,000 sign-ups by way of the Veganuary​ web site alone.

Toni Vernelli, Veganuary’s Worldwide Head of Communications, stated: “2020 introduced a lot hardship and heartbreak, nevertheless it has additionally given us a possibility to vary and construct a greater future.

“Veganuary affords folks a method to take constructive motion to guard our well being and our planet, in addition to assist stop future pandemics. The massive response we’ve had this 12 months reveals it’s precisely what many individuals want proper now​.”

This 12 months’s pledge has obtained a lift from UK and multinational corporations – together with KitKat maker Nestlé, who’s backing the marketing campaign on well being grounds and urging its workforce to do the identical.

Marco Settembri, Chief Government of Nestlé EMEA, stated: “A well-planned plant-based weight-reduction plan can meet dietary wants throughout all phases of life whereas there are environmental and well being advantages too.

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