Newest figures for Q3 confirmed the pandemic gross sales enhance helped Amazon triple its earnings amid a 37% improve in earnings with revenues of $96.15bn within the third quarter of 2020.
Contemporary analysis from market analysts and eCommerce knowledge supplier Profitero reveals that chocolate gross sales are up 78% year-on-year on Amazon UK (evaluating Jan 1-19 with the identical interval in 2020).
“With UK shoppers nonetheless in lockdown, we’re seeing classes like confectionery reaping the advantage of eCommerce”, mentioned Andrew Pearl, VP Technique and Insights at Profitero. “Our knowledge reveals that chocolate gross sales are up 78% YOY on Amazon as shoppers purchase chocolate presents on-line within the run as much as this 12 months’s Valentine’s Day.”
The highest 10 branded chocolate searches on Amazon are dominated by ‘the standard suspects’ (Lodge Chocolat, Lindt, Ferrero) however new knowledge reveals a powerful displaying in searches for ‘Tony’s Chocolonely’ (a Fairtrade chocolate producer) – presently ranked sixth in all chocolate branded searches on Amazon UK.
“On a weekly foundation, we have seen gross sales proceed to ramp up all through January as extra UK shoppers are fascinated with Valentine’s Day whereas in lockdown – searches for ‘chocolate’ are up 1,600% within the newest week versus the identical week in 2020,” Profitero’s analysis indicated.
Challenger model Tony’s Chocolonely didn’t begin showing in Amazon Searches till September, in keeping with Profitero, and it began ramping up gross sales on Amazon simply earlier than Christmas.
“With the explosion in eCommerce, manufacturers should struggle repeatedly to keep up shopper visibility by their share of web page one search outcomes on Amazon. Mars, Lindt and Mondelez are the manufacturers presently dominating each paid and natural search on Amazon and are prone to see the most important gross sales positive aspects from this 12 months’s occasion,” mentioned Pearl.