Maureen Keenan, Class Supervisor – Seasonal Sweet, CVS Pharmacy; and Peter Kempton Jr., Class Supervisor – Heart Retailer, TravelCenters of America, will obtain their awards, introduced remotely this yr, throughout NCA’s digital State of the Trade Convention on March 9.
“The COVID-19 pandemic has strengthened the significance of adaptability, innovation and collaboration with our retail companions as crucial elements to the confectionery business’s success,” stated John Downs, president & CEO of the NCA. “Throughout this difficult yr, Maureen and Peter contributed to the resilience of the class, main with a progress mindset and a watch towards our business’s future.”
The NCA’s Confectionery Management Awards programme started in 2011 to recognise and honour the confectionery business’s greatest and most modern class champions and leaders.
This system permits NCA producers and brokers to recognise excellent retailers and wholesalers within the confectionery neighborhood for his or her management, business collaboration, confectionery class promotion and innovation.
Having been with CVS Pharmacy, the retail division of CVS Well being, for greater than 25 years, Keenan labored her method from retailer supervisor to her present place. Her capacity to rapidly pivot throughout the COVID-19 pandemic and analyse new business tendencies ensured that CVS’s seasonal sweet shows continued to encourage buyers, permitting CVS to outperform the overall drug retailer class in confectionery gross sales, the NCA stated.
“In 2020, I attempted to develop my data and my relationships, taking a look at issues in new methods,” stated Keenan. “I hung out developing with methods to do issues in another way and understanding the enterprise in new methods to determine learn how to develop our attain and meet our clients’ wants.”
Peter Kempton Jr. has been with TravelCenters of America for 11 years, serving as a class supervisor for the previous 5 and a half years, and has constructed a repute for collaborating with confectionery producers to remain forward of purchaser tendencies. In June 2020, he partnered with NCA to pioneer TravelCenters of America’s Nationwide Sweet Month promotion, increasing the share of whole retailer for the confectionery class.
“In 2020, we checked out what we may do in another way to department out,” stated Kempton. “Attending the 2020 State of the Trade Convention planted the seed of Nationwide Sweet Month, and we have been capable of construct that into an occasion within the retailer final yr that helped drive gross sales.”
