McVities biscuits launch British Icons range

The 4 new, quintessentially British, dessert-inspired flavours can be found in new Strawberry Cheesecake and Lemon Drizzle flavours, with McVitie’s Milk Chocolate Digestives taking up a fruity new kind, whereas McVitie’s Milk Chocolate Hobnobs will incorporate a contact of indulgence in Chocolate Brownie and Sticky Toffee Pudding flavours.

“McVitie’s Chocolate Digestives and McVitie’s Chocolate Hobnobs are two of our star performers – and also you’d be hard-pushed to discover a UK shopper who’s by no means tried one in all these iconic biscuits​,” stated Emma Stowers, Model Director for McVitie’s at pladis UK&I.

“Throughout 2020 these manufacturers proved extra widespread than ever, as customers loved many extra ‘sizzling drink moments’ at residence. In reality, gross sales for the 2 manufacturers grew by 35% between March and September​.”

Stowers stated the treat-focused new launches will assist McVitie’s entice customers between the ages of 25 and 40 to the biscuit aisle – and the on a regular basis treats sub-category – whereas driving buying frequency amongst present McVitie’s customers.

Constructing on the success of established manufacturers throughout the McVitie’s portfolio with progressive NPD has proved a longtime path to incremental gross sales, she stated.

Stowers added that, this month the model has launched a tropical flavour replace to a different of its shopper favourites with the launch of McVitie’s Jaffa Truffles Pineapple, whereas the ‘Better of British’ McVitie’s Chocolate Digestives vary has achieved worth gross sales price £5m ($6.78m) since its launch final February launch.