Mars Wrigley offers UK shoppers 100kcal Mars, Snickers and Twix bars

The launch this week follows analysis by Mars that discovered virtually 50% of buyers contemplate the portion measurement when selecting snacks, with 68% of the UK inhabitants claiming they might quite have much less of a favorite chocolate than a bigger quantity of a low-sugar chocolate.

Mars mentioned the brand new bars are an extension of the model’s present vary and can retain the identical recipes as earlier than, however at a diminished measurement. The unique variations of the bars will nonetheless be accessible for buy.

Kerry Cavanaugh, Mars Wrigley Advertising Director mentioned: “Analysis forward of the launch reveals that buyers nonetheless love confectionery, with a 6% 12 months on 12 months development seen within the snacking class however are more and more aware of the alternatives they make. Actually, one in 4 say calorie labelling impacts their buy choices.”

The brand new bars have an RRP of 40p for single codecs, whereas multipacks have an RRP of £2.79 and are available in shops now.

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