The launch this week follows analysis by Mars that discovered virtually 50% of buyers contemplate the portion measurement when selecting snacks, with 68% of the UK inhabitants claiming they might quite have much less of a favorite chocolate than a bigger quantity of a low-sugar chocolate.
Mars mentioned the brand new bars are an extension of the model’s present vary and can retain the identical recipes as earlier than, however at a diminished measurement. The unique variations of the bars will nonetheless be accessible for buy.
Kerry Cavanaugh, Mars Wrigley Advertising Director mentioned: “Analysis forward of the launch reveals that buyers nonetheless love confectionery, with a 6% 12 months on 12 months development seen within the snacking class however are more and more aware of the alternatives they make. Actually, one in 4 say calorie labelling impacts their buy choices.”
The brand new bars have an RRP of 40p for single codecs, whereas multipacks have an RRP of £2.79 and are available in shops now.