Kellogg’s takes 60-year-old snack cake brand into new category

The Little Debbie Crème Pie is rolling out throughout the US in cereal type, that includes crispy oatmeal cookie flavoured cereal items with hints of cinnamon, nutmeg and molasses.

Based on the breakfast cereal large, every chew delivers the flavour of America’s No. 1 promoting snack cake.

“With Kellogg’s Little Debbie Oatmeal Creme Pies Cereal, households can expertise the enduring snack in an entire new type, constructing new breakfast reminiscences whereas paying homage to the beloved childhood snack,”​ mentioned Erin Storm, senior advertising director of Kellogg All Household Cereal.

She famous the snack muffins have been loved by “tens of millions of children and adults” for generations. Greater than 138 billion Little Debbie snacks have been consumed by Individuals since they have been launched by McKee Meals in 1960.

The family-owned Tennessee firm was based throughout the Nice Melancholy by Ruth and OD McKee, who began promoting the muffins from his 1928 Whippet. The snack muffins have been named after their (then) four-year-old granddaughter, Debbie McKee-Fowler, who at present serves as EVP of McKee Meals Company.

The Little Debbie model has continued to crank out a number of the most notable snacks on North American retail cabinets for nearly a century, together with Swiss Cake Rolls, Honey Buns, Star Crunch, Strawberry Shortcake Rolls, Nutty Bars, Cosmic Brownies, Zebra Muffins and Oatmeal Creme Pies.

“It’s a joyous second to see one in all our followers’ most-loved Little Debbie merchandise be remodeled for a brand new consuming expertise,”​ added Jeff Badger, VP of promoting at McKee Meals.

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