Jimmy’s Cookies enters artisan bread category with acquisition of Campbell brand



It has additionally taken over Campbell’s 113,000 sq. foot bakery facility in South River, which is able to give Jimmy’s extra capability to diversify its gourmand cookie and dough enterprise.

Ecce Panis is a premium model of hand-crafted, stone-baked artisan bread and rolls which can be offered to customers via instore bakeries of outlets and grocery chains throughout the US. Campbell acquired the model in 2009 and ran it below its Pepperidge Farm bakery operations.

“Artisan breads symbolize a fast-growing section of the bakery class and can complement our cookie enterprise, offering prospects with a full vary of premium baked items from a trusted accomplice,”​ stated Howard Hirsch, CEO of Jimmy’s.

Jimmy’s Cookies produces gourmand cookies and cookie dough for the grocery and mass market retailers nationwide. The corporate already has a 90,000-square-foot baking facility in Clifton.

Michael Pisani, Jimmy’s president, added, “We’re enthusiastic about this acquisition, doubling our manufacturing capability and holding so many high quality jobs in New Jersey.”

In an announcement, Campbell stated the Ecce Panis enterprise fell exterior its progress plan it has launched into since procuring Snyder’s-Lance in 2017.

“With the acquisition of Snyder’s-Lance, our progress technique is targeted on distinctive and differentiated manufacturers inside our snacking classes,”​ it stated.

“We’re happy we have been capable of finding a purchaser that sees the worth and the potential of this model and the gifted workforce on the East Brunswick bakery.”

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