Rule Breaker Snacks was based in 2015 by Nancy Kalish, a well being coach and former well being journalist with a critical candy tooth. Whereas candy treats are alleged to be enjoyable, for folks with allergy symptoms or intolerances, it’s not.
Rule Breakers’ indulgent brownies and cake bites are made with clear substances which can be free from the highest 11 allergens, together with gluten, dairy, eggs, sesame, soy, coconut and sesame, and no preservatives.
The plant-based soft-baked delicacies function chickpeas as the primary ingredient – that means they’re filled with protein and fibre – and include much less sugar than related choices in the marketplace.
They’re additionally licensed vegan, gluten-free, kosher (KOF-Okay) and non-GMO Mission Verified.
The primary better-for-you brownies and blondies have been baked at house by Kalish for household and associates, however she quickly secured listings with small unbiased retailers for her four-strong portfolio, together with Deep Chocolate Brownie, Chocolate Chunk Blondie, Birthday Cake Blondie and nut-free P’Nutter chocolate Chip Blondie. The corporate not too long ago launched its first restricted version seasonal flavour to the portfolio, Mint Chocolate Brownie Bites.
At present, the guilt free snacks are experiencing skyrocketing development by way of on-line and speciality channels and can be found in over 2,500 retail areas throughout the US and on Amazon, in each singles and Chew codecs.
Driving innovation
The corporate created a Kickstarter marketing campaign final 12 months with a purpose to lift $10,000 to proceed driving innovation. Based on Kalish, that determine was reached in underneath three hours, rising to over $28,000 from 403 backers by the tip of the three-week interval.
It participated on Shark Tank earlier this month, however left with no partnership deal. Nevertheless, the corporate’s disruptive idea attracted the eye of Grupo Bimbo, the world’s largest bakery firm, securing a minority funding from its ventures capital arm.
Bimbo Ventures was established in 2017 to drive innovation by figuring out startups with pioneering know-how or concepts, notably within the areas of substances, manufacturing, business, distribution and new merchandise. Final 12 months, Bimbo Ventures made a minority funding in Jüsto, a Latin American e-grocery retailer.
“It has been an incredible journey for us over the previous few years, and we have now so many nice issues on the horizon,” mentioned Kalish.
“We’re thrilled to have Bimbo Ventures behind us to assist drive future development and alternative for Rule Breaker Snacks.”
