Ferrero denies pressuring Sainsbury’s to drop copycat chocolate bars from Dutch disruptor

Tony’s Chocolonely’s new ‘Candy Answer’ vary was dropped by Sainsbury’s, a number one UK grocery store, after it confronted strain from rival suppliers, the Dutch chocolatier has alleged​.

The controversial quartet identifies KitKat, Twix, Toblerone and Ferrero Rocher in related pack designs and formulations, however are created in Tony’s personal extremely distinctive slab form.

A spokesperson for Sainsbury’s declined to “touch upon particular person suppliers​”, whereas Nestle additionally declined to remark additional on the matter, together with the opposite manufactures.

Restricted-edition supply

Tony’s Candy Answer vary was as a result of launch solely in Sainsbury’s on Monday (25 January) as a limited-edition supply.

Paul Schoenmakers, Head of Affect at Tony’s Chocolonely, mentioned: “We could need to cease promoting the bars, however we’ll by no means cease campaigning till we make chocolate 100% slave free. Not simply our chocolate, however all chocolate worldwide​.”

Ferrero assertion

A Ferrero spokesperson mentioned: “We supply 100% sustainable cocoa, and our cocoa beans are 100% traceable to farms. This implies we all know precisely the place our cocoa comes from and may establish and deal with points in a really focused method. As well as, we assist our farmers with our cocoa sustainability program to enhance their livelihoods and to guard youngsters and communities​.

We don’t tolerate youngster labour and we’re decided to stop and remove this challenge throughout our provide chains. Nevertheless, youngster labour in cocoa rising communities stays a shared problem for the trade, that nobody is exempt from and nobody entity can resolve alone​.

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