Euromonitor muses the creative engagement needed to drive snack sales in a COVID-driven world


Snacking actually was on everybody’s menu final yr, with the sector experiencing an enormous explosion in demand. Nevertheless, the challenges thrown up by the coronavirus pandemic have modified the retail panorama and model house owners might want to undertake a sea-change to develop and preserve relevance, in accordance with Euromonitor Worldwide.

Euromonitor experiential snacking 1

Final yr noticed a rise in tendencies like the expansion of e-commerce and innovation to handle client calls for of their houses as on-the-go consumption and impulse purchases took a dive.

The largest emphasis was positioned on well being, main in the direction of lighter moments of indulgence and snacks that ship a holistic expertise. In response to Euromonitor Worldwide’s Life Survey, not less than 40% of respondents within the youngest generations globally search tailor-made experiences. The market researcher additionally famous that there’s nonetheless room for growth within the visible look of snacks to convey a more healthy picture by leveraging an ingredient’s pure color.

Color performed a key function in differentiating snacks on an more and more crowded ecommerce platform, whereas distinctive shapes and ideas appealed to customers’ need for one thing thrilling, inviting customers to interact with their meals extra and produce leisure into their dwelling.

With the pandemic persevering with to ravage the world with no definitive finish in sight, the snacking event is predicted to endure. In truth, dwelling seclusion and social distancing have translated into distinctive development for the sector, pushed by the customers’ tendency to snack extra at dwelling and indulge throughout a tough time. So, whereas alternatives abound, the taking part in discipline has positively modified, forcing snack producers to plot new methods to interact with customers.

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