Confectionery sales remain resilient as industry prepares for Valentine’s Day



A brand new report from the Nationwide Confectioners Affiliation (NCA) reveals an amazing 86% of People report they’ll share a present of chocolate and sweet this Valentine’s Day.

All through the pandemic, one factor that has remained constant is that People respect chocolate and sweet for the sense of consolation they carry throughout difficult occasions​,” stated John Downs, NCA president & CEO.

The confectionery class stays resilient as individuals discover new and artistic methods to include chocolate and sweet into their celebrations of holidays and particular moments like Valentine’s Day​.”

Valentine’s Day Central

To assist customers rejoice Valentine’s Day in a wholesome means, the NCA has set-up a particular digital hub​ offering suggestions for treating responsibly, a historical past of the vacation and a few enjoyable info about iconic Valentine’s Day Treats like dialog hearts and chocolate.

Valentine’s Day enjoyable info:

  • 84% of People assume chocolate and sweet are a enjoyable a part of particular celebrations, together with Valentine’s Day.
  • 87% of People get pleasure from seasonal Valentine’s Day chocolate and sweet.
  • When requested how they choose a deal with from a Valentine’s Day field of sweets, 50% of People stated they discover the ‘map’ and punctiliously select one; 31% stated they randomly decide one; 13% of individuals stated they chew the nook to find out the filling; and simply 6% of respondents poke the underside to seek out out the flavour.

And in a field of Valentine’s Day chocolate, individuals say they search for:

  • 32% – caramel
  • 24% – chocolate lined nuts
  • 21% – chocolate-filled
  • 11% – cream-filled
  • 9% – coconut
  • 3% – different

The NCA added most individuals within the US get pleasure from chocolate and sweet two-three occasions per week, averaging roughly 40 energy a day and about one teaspoon of added sugar a day.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *