Comfort, connection and community in the time of COVID



Snacking has grow to be a ‘lifeline’ to many in the course of the pandemic, with 88% of adults saying they’re snacking extra or the identical than they have been earlier than the outbreak.

Snacking has additionally been an antidote for loneliness and a automobile for connection, with three in 4 adults utilizing it to attach with others previously six months, reminiscent of making a snack collectively (40%), giving a snack as a present (31%), or grocery looking for somebody who couldn’t do it themselves (29%).

Nonetheless, the report notes that snacking has primarily shifted into extra of a solo exercise, with consolation being the No. 1 driver: 53% of adults admit to indulging in nostalgic childhood manufacturers and 59% say they have an inclination to seize the snacks that deliver again ‘good recollections’.

Conversely, 64% of adults depend on snacks to nourish their physique, thoughts and soul, and 56% hunt down choices which are immunity boosting.

Two-thirds declare snack time is likely one of the few peaceable moments on this upheaval world and 63% name it the ‘vivid spot of their day’.

These are a number of the stats unpacked by the confectionery large’s on-line survey – performed by The Harris Ballot in October 2020 – of over 6,000 adults throughout North and South America, Europe, Asia and Australia.

Doing what is correct

The annual report – the second of its type to be launched – is commissioned by Mondelēz to assist it chew into the $1.2 trillion snacks sector, enabling it to pioneer the best way with its model objective to do what is correct: main the way forward for snacking by providing the fitting snack, for the fitting second, made the fitting means.

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