Thus far, greater than 50% of Partake Meals’ complete $7.5 million in funding has come from massive names within the music business, together with Jay-Z’s VC fund, Marcy Enterprise Companions, and one other Grammy Award-winner, H.E.R.
Partake was based by Denise Woodard to create appropriate snacks for her younger daughter was recognized with a number of meals allergy symptoms. Multiple in 13 American youngsters are allergic to one of many high eight allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish and shellfish), in accordance with Meals Allergy Analysis & Training (FARE), with Black youngsters being at a considerably increased threat.
Partake is at present the one cookie firm available on the market to be licensed Glyphosate Residue-Free. Its merchandise are additionally gluten-free, non-GMO, vegan and freed from the highest eight allergens.
Woodard – the primary lady of color to boost $1m for a meals startup – will not be solely targeted on creating snacks to deal with a niche out there, but in addition to get nutritious treats into the palms of meals insecure households. As an inclusive, BIPOC-owned model, Partake has partnered with the Meals Equality Initiative to make sure households in want have entry to the meals, schooling and advocacy they deserve.
Woodard plans to make use of new funding to develop her group, advertising efforts, product line and distribution. The model launched with three crunchy cookie variants and has subsequently added one other 5 flavours, together with a soft-baked cookie line and a 5-in-1 Baking Combine. Merchandise will be present in 2,700 shops throughout the US, and the corporate plans to double its retail footprint by the top of Q1 2021.
“With this group of strategic companions and added financing, Partake [will] proceed its mission of creating tremendous scrumptious and protected meals that these with and with out dietary restrictions can get pleasure from,” stated Woodard.
“The demand for thoughtfully-made cookies, snacks and treats is evident, and we’re excited to proceed to offer plant-based, protected, and crave worthy meals to customers.”
Different buyers within the newest spherical embody Kevin Johnson’s Black Capital, Seattle Seahawks’ Bobby Wagner, Black Star Fund, FF2032, As soon as Upon a Farm CEO John Foraker and CircleUp Development Companions. Chuck Muth, chief development officer of Past Meat and a present investor, shall be becoming a member of Partake’s board, together with Aditi Sprint, accomplice at CircleUp.
“We imagine that Partake is constructing a platform for better-for-you snacking,” stated Sprint.
“Our conviction within the model is strengthened by information – Partake’s offline and on-line efficiency are best-in-class for the class, and we’re excited to assist Denise’s imaginative and prescient as she builds Partake right into a family identify.”
Partake merchandise are at present out there from Goal, Entire Meals Market, Sprouts and The Contemporary Market.